Roberto’s career in advertising spans over 20 years, working in Europe, Latin America and the U.S. for top advertising agencies such as FCB, Saatchi & Saatchi, Grey Global and most recently, IPG Mediabrands. Over this period, Roberto has worked for a broad range of companies; including Bank One, US Bank, DIAGEO, Anheuser-Bush, Panasonic, Kmart, Molson-Coors, General Motors, The Home Depot, General Mills, HBO, ACE Hardware, The Ad Council, Dish Network and Sling TV. Recognition for his work includes awards such as Clio, Addy’s, New York Festival, and Advertising Age Creative Award among others.
Looking to merge storytelling with his marketing roots, in 2007 Roberto founded EO. This same year he produced and directed his first documentary, CASI 10, featured in more than 25 Film Festivals worldwide. In 2010 Roberto completed production of subHysteria, his first feature film as Co-writer, Producer and Executive Producer. In 2012 he produced the documentary YASUNI, part of a worldwide multi-platform campaign, which premiered in March of 2013 at the Miami International Film Festival.
In September 2013 he executive-produced his second feature film “200 Cartas“, a bi-cultural romantic comedy, starring Hamilton’s Lin-Manuel Miranda. The film was featured in The New York Times as a unique case of brand integration in independent films.